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Purposive sampling | Lærd Dissertation
Dissertation Proposal. Dissertation and essay writing at UK's best prices. Dissertation Services. Get help from an expert writer. Place an Order. Find an expert writer for your academic project. Find Your Writer. Disclaimer: This is not a sample of our professional work. The paper has been produced by a student.
You can view samples of our work here. Opinions, suggestions, recommendations and results in this piece are those of the author and should not be taken as our company dissertation methodology com. The current chapter presents developing the research methods needed to complete the experimentation portion dissertation methodology com the current study. The chapter will discuss in detail the various stages of developing the methodology of the current study.
This includes a detailed discussion of the philosophical background of the research method chosen. In addition to this, the chapter describes the data collection strategy, including the selection of research instrumentation and sampling. The chapter closes with a discussion on the analysis tools used to analyse the data collected. Creswall stated that research approaches are plans and procedures that range from steps, including making broad assumptions to detailed methods of data collection, analysis, and interpretation.
The several decisions involved in the process are used to decide which approach should be used in a specific study that is informed using philosophical assumptions brought to the study Creswall Included in this are procedures of inquiry or research designs and specific research methods used for data collection, its analysis, and finally, its interpretation. There are many ways to customise research approaches to develop an approach most suited for dissertation methodology com particular study.
However, the main three categories with which research approaches are organised include; qualitative, quantitative, and mixed research methods. Creswall comments that all three approaches are not considered so discrete or distinct from one another. Lastly, mixed methods research resides in the middle of the continuum as it can incorporate elements and characteristics of both quantitative and qualitative approaches.
Lewis points out that the main distinction that is often cited between quantitative and qualitative research is that it is framed in terms of using numbers rather than words; or using closed-ended dissertation methodology com for quantitative hypotheses over open-ended questions for qualitative interview questions. Guetterman points out that a clearer way of viewing gradations of differences between the approaches is to examine the basic philosophical assumptions brought to the study, the kinds of research strategies used, and the particular methods implemented in conducting the strategies.
An important component of defining the research approach involves philosophical assumptions that contribute to the broad research approach of planning or proposing to conduct research.
It involves the intersection of philosophy, research designs and specific methods as illustrated in Fig. Figure 3. Slife and Williams have argued that philosophical ideas have remained hidden within the research. However, they still play an influential role in the research practice, and it is dissertation methodology com this dissertation methodology com that it is most identified.
Various philosophical assumptions are used to construct or develop a study. Saunders et al. Dumke believes that two views, positivism and phenomenology, mainly characterise research philosophy.
Positivism reflects acceptance in adopting the philosophical stance of natural scientists Saunders, According to Remenyi et al. Gill and Johnson add that it will also emphasise a high structure methodology to allow for replication for other studies. Dumke agrees and explains. that a positivist philosophical assumption produces highly structured methodologies and allows for generalisation and quantification of objectives that can be evaluated by statistical methods.
For this philosophical approach, the researcher is considered an objective observer who should not be impacted by or impact the subject of research. On the other hand, more phenomenological approaches agree that the social world of business and management is too complex to develop theories and laws similar to natural sciences.
To identify a positive relationship between Big Data usage and beneficial business outcomes, the theory needs to be used to generate dissertation methodology com that can later be tested of the dissertation methodology com which would allow for explanations of laws that can later be assessed Bryman and Bell, Interpretive research approaches are derived from the research philosophy that is adopted.
According to Dissertation methodology comthe two main research approaches are deductive and inductive. The inductive approach is commonly referred to when theory is derived from observations. Thus, the research begins with specific observations and measures. It is then from detecting some pattern that a hypothesis is developed. Dumke argues that researchers who use an inductive approach usually work with qualitative data and apply various methods to gather specific information that places different views.
From the philosophical assumptions discussed in the previous section, it is reasonable to use the deductive approach for the current study. It is also considered the most commonly used theory to establish a relationship between theory and research, dissertation methodology com. The figure below illustrates the steps used for the process of deduction.
Based on what is known about a specific domain, dissertation methodology com theoretical considerations encompassing it a hypothesis or hypotheses are deduced that will later be subjected to empirical enquiry Daum, Through these hypotheses, concepts of the subject of interest will be translated into entities that are rational for a study. Researchers are then able to deduce their hypotheses and convert them into operational terms. However, quantitative data refers to all data that can be a product of all research strategies Bryman and Bell, ; Guetterman, ; Lewis, ; Saunders, Based on the philosophical assumptions and interpretive research approach, dissertation methodology com, a quantitative research method is the best suited for the current study.
Haq explains that quantitative research is about collecting numerical data and then analysing it through statistical methods to explain a specific phenomenon.
Mujis defends the use of quantitative research because, unlike qualitative research, which argues that there is no pre-existing reality, quantitative assumes that there is only a single reality about social conditions that researchers cannot influence in any way. Also, qualitative research is commonly used when there is little to no knowledge of a phenomenon, dissertation methodology com, whereas quantitative research is used to find the cause and effect relationship between variables to either verify or nullify some theory or hypothesis Creswall ; Feilzer ; Teddlie and Tashakkori There are many strategies available to implement in a study, as dissertation methodology com from Fig.
There are many mono-quantitative methods, dissertation methodology com, such as telephone interviews, web-based surveys, postal surveys, and structured questionnaires Haq Each instrument has its own pros and cons in terms of quality, time, and data cost. Brymand ; Driscoll et al, dissertation methodology com. Saunders and Tosey have argued that quantitative data is simpler to obtain and more concise to present. Therefore, the current study uses a survey-based questionnaire See Appendix A.
Surveys are considered the most traditional forms of research and are used in non-experimental descriptive designs that describe some reality. In this case, it is the executives currently working for automobile companies in the UK. The survey instrument is then chosen for its effectiveness at being practical and inexpensive Kelley et al. Due to the philosophical assumptions, interpretive approach, and methodological approach, the survey design for the current study is considered the best instrument in line with these premises, besides being cost-effective.
This section describes how research is designed to use the techniques used for data collection, sampling strategy, and data analysis for a quantitative method. Before going into the strategies of data collection and analysis, a set of hypotheses were developed. The current study uses a quantitative research approach, making it essential to develop a set of hypotheses that will be used as a test standard for the mono-method quantitative design.
The following are a set of hypotheses that have been dissertation methodology com from the examination of the literature review. This section includes the sampling method used to collect the number of respondents needed to provide information, then analysed after collection.
Collis explains that there are many kinds of sampling methods that can be used for creating a specific target sample from a population. This current study uses simple random sampling to acquire respondents with which the survey will be conducted. Simple random sampling is considered the most basic form of probability sampling. Under the method, elements are taken from the population at random, with all elements having an equal chance of being selected, dissertation methodology com.
According to as ofthere are about thirty-five active British car manufacturers in the UK, each having an employee population of or more. This is why the total population of employees in car manufacturers is estimated to be 5, employees. The sample, therefore, developed used the following equation.
Where; N is the population size, e is the margin of error as a decimalz is confidence level as a z-scoreand p is percentage value as a decimal, dissertation methodology com. The survey develops see Appendix A has a total of three sections, A, dissertation methodology com, B, and C, with a total of 39 questions. Each section has its own set of questions to accomplish. The survey is designed to take no longer than twenty minutes, dissertation methodology com.
The survey was constructed on Survey Monkey. com, and an online survey provided website. The survey was left on the website for a duration of 40 days to ensure that the maximum number of respondents were able to answer the survey. The only way that the survey was allowed for a respondent is if they passed a security question as if they were working for an dissertation methodology com company in the UK when taking the survey.
Gupta et al. The collected data is then analysed through the Statistical Package for Social Science SPSS version 24 for descriptive analysis, dissertation methodology com. The demographic section of the survey will be analysed using descriptive statistics, dissertation methodology com. Further analysis of the data includes regression analysis.
Dissertation methodology com regression analysis includes only one independent variable and one dependent variable. Farrar and Glauber assert that the purpose of regression analysis is to estimate the parameters of dependency, and it should not be used to determine the interdependency of a relationship. Order Now. The current study is looking towards a quantitative approach that considers positivism as its philosophical undertaking, using deductive reasoning for its interpretive approach, is a mono-quantitative method that dissertation methodology com the use of a survey instrument for data collection.
The methodology chapter also provided the data analysis technique, which is descriptive statistics through frequency analysis and regression analysis. Question 8- Of these staff, are mostly working in or for your consumer-facing B2C businesses, your commercial or wholesale B2B businesses, or both?
Based on the illustration, nineteen 19 respondents indicated that employees are dedicated to analytics for both B2B and B2C.
Doctoral Dissertation Methodology and Research Design
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Ethical Considerations can be specified as one of the most important parts of the research. Dissertations may even be doomed to failure if this part is missing. According to Bryman and Bell ()[1] the following ten points represent the most important principles related to ethical considerations Purposive sampling. Purposive sampling, also known as judgmental, selective or subjective sampling, is a type of non-probability sampling blogger.com-probability sampling focuses on sampling techniques where the units that are investigated are based on the judgement of the researcher [see our articles: Non-probability sampling to learn more about non-probability sampling, and Sampling: The Methodology is "'a contextual framework' for research, a coherent and logical scheme based on views, beliefs, and values, that guides the choices researchers [or other users] make".. It comprises the theoretical analysis of the body of methods and principles associated with a branch of knowledge such that the methodologies employed from differing disciplines vary depending on their historical
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