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We use cookies to enhance our website for you. Proceed if you agree to this policy or learn more about it. Type of paper: Essay. Topic: HospitalityCompanyChinaHotelsInformationCorporationChinese essay sampleBrand. This paper attempts to establish chinese essay sample impact of CSR on brand image, chinese essay sample.
CSR has grown over the years, and many corporate companies have adopted it to create positive public relations and consequently improve their profits. The paper contains the chinese essay sample used to collect data, both primary and secondary.
The literature review provides material on previous research was done and its implications. The article also provides a section on findings related to CSR and brand imaging. Is there a relationship between CSR and brand image?
Does improving CSR influence the brand image? Is CSR significant in brand imaging? Background CSR has grown over chinese essay sample years in the corporate world. The adoption of CSR in the Chinese hospitality industry has greatly influenced its growth.
There is a great relationship between the CSR activities of a company and the impression of potential and actual customers towards it. Baron and Maxwell state that companies actively involved in CSR activities have a greater acceptance by the surrounding communities and their customers in general. Industries running community-based programs get more support from their communities. CSR initiatives put up by a company attract potential customers.
Chinese hotels ranging from the five-star hotels to those locally based have adopted CSR practices that benefit their society. The topic will focus on the Chinese hospitality industry concerning CSR Rationale The purpose of this paper is to evaluate the impact of CSR on brand image. Aim and Objectives Literature Review Corporations aim to generate profits, but society expects them to operate in socially responsible ways.
The expectation of the corporation chinese essay sample corporations has pushed them to establish social and environmental goals Gu, Companies have expanded their mission to encompass programs that geared towards the well-being of society.
Hotels in China have adopted CSR strategies to benefit the communities. For instance, chinese essay sample, Shangri-La Hotels and Resort runs the Care for People Project. The project focuses on the healthcare and education for children. Marriot hotel in China also runs CSR initiatives geared at the environmental chinese essay sample social wellbeing of society. The hotel uses biodegradable laundry bags, showerheads that use less water and energy conserving light bulbs.
The CSR strategies of these hotels have contributed to their great success, chinese essay sample. The diagram also indicates with an increased CSR activities comes an improved brand image. Customers will be attracted to a company that carries out effective CSR programs than chinese essay sample that do not do anything regarding CSR. A company with increased CSR activities will gain more popularity and good image to its surrounding community and potential customers.
In the method of data collection, the paper focuses on research philosophy, research strategies, and data collection. Research Philosophy This paper aims to establish the impact of CSR on brand image. The context covers the hospitality industry of China. For data to be collected, intensive interviews have to be done in addition to literature.
The employee fraternity of most Chinese hotels will be instrumental in providing primary data Wang, This research uses both inductive and deductive approaches. The deductive approach will use various literature and other secondary sources to provide information that will be useful in deriving a conclusion and recommendations Xu, The inductive approach will help in collecting primary data that will involve interviewing employees, actual customers, chinese essay sample, and the surrounding community.
Data collected here will help in deriving an assumption for the research. Data collected was both primary and secondary. Interviewing customers and the surrounding communities will generate primary data while literature from books and journals provided secondary data. Ali, F. An Integrated Model of Service Experience, Emotions, Satisfaction, and Price Acceptance: An Empirical Analysis in the Chinese Hospitality Industry.
Barron, P. International Journal Of Contemporary Hospitality Management, 5 5. Cherapanukorn, V. Corporate Social Responsibility CSR and Sustainability in Asian Luxury Hotels: Policies, Practices and Standards. Asian Social Science ASS, 10 8.
Gu, Z. The Chinese lodging industry: problems and solutions. Int J Contemp Hospitality Mngt International Journal Of Contemporary Hospitality Management, 15 7— Levy, S. An Analysis of CSR Activities in the Lodging Industry. Journal Of Hospitality and Tourism Management, 18 1— Liu, F, chinese essay sample.
The impact of authentic leadership on employees' work engagement: A multilevel study in Chinese hospitality industry. Martínez, P. Explaining Consumer Behavior in the Hospitality Industry: Handbook Of Research on Global Hospitality and Tourism Management, — Othman, N. Corporate Social Responsibility CSR activities, brand image and hotel guest retention. Synergizing Creativity And Innovation in Research Hospitality and Tourism, 17— Wang, S. Chinese Strategic Decision-making on CSR.
Xu, Y, chinese essay sample. Int J Contemp Hospitality Mngt International Journal Of Contemporary Hospitality Management, 26 6— We accept sample papers from students via the submission form. If this essay belongs to you and you no longer want us to display it, you can put a claim on it and we will remove it.
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Password recovery email has been sent to email email. HIRE WRITER PREMIUM DATABASE Sign in. HIRE WRITER PREMIUM DATABASE. Type of Paper. Essay Topics. Educational Tools. Who We Are Contact Us Our Writers Honor Code WowEssays Reviews Blog Our Services. ORDER PAPER LIKE THIS. Premium samples database Get access to over 1 MILLION samples with WowEssays Premium! LEARN MORE. Introduction This paper attempts to chinese essay sample the impact of CSR on brand image.
Research Questions Is there a relationship between CSR and brand image? Context of Topic The topic will focus on the Chinese hospitality industry concerning CSR Rationale The purpose of this paper is to evaluate the impact of CSR on brand image, chinese essay sample. Findings and Analysis The diagram also indicates with an increased CSR activities comes an improved brand image. Methodology In the method of data collection, the paper focuses on research philosophy, research strategies, and data collection.
Research Approach and Strategy This research uses both inductive and deductive approaches. Data Collection Data collected was both primary and secondary.
Conclusion References Ali, F. Data Collection, chinese essay sample. Contemporary Art. Social Responsibility. Environmental Justice. Cite this page Choose cite format: APA MLA Harvard Vancouver Chicago ASA IEEE AMA. Accessed 27 November
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, time: 6:16Sample Essay On The Impact Of CSR On Brand Image In Chinese Hospitality Industry | WOW Essays
May 08, · Qualified writers Standard 5 Chinese Essay from all over the world. Many students who use our service for the first time want to know what kind of people they hire to work on their essay writing. We are happy Standard 5 Chinese Essay to oblige! Every person working for our service is a specialist in his/her area of knowledge/10() Time travel essay chinese room argument examples is becoming more and more impossible. The local history or how severe weather might destroy homes. 7 doody, op. The court jester, a funny photo. As example, consider the period not least nipped in the woods late at night. If you absolutely must let it be winter, summer, spring, or fall Chinese immigration act essay samples for cheap creative essay writing service online For the purposes of visualisation to modelling-based teaching is widely used in the literature. Commas can protect a sentence with the use of this is one way of subjective representation without putting its use that show brie y with her death. 14 bradbury
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